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HSMAI South Florida Legends of the Year
Honoring Hospitality’s Finest
Each year, HSMAI South Florida proudly recognizes an exceptional individual whose contributions have shaped the hospitality industry and left a lasting impact on South Florida’s tourism and business landscape. The Legend of the Year award honors visionary leaders, innovators, and trailblazers who have demonstrated excellence in sales, marketing, revenue optimization, and commercial strategy.
These distinguished professionals have not only advanced the industry but have also mentored, inspired, and paved the way for future generations of hospitality leaders. Their dedication and influence continue to elevate South Florida as a premier destination.
Join us as we celebrate their achievements, leadership, and enduring legacy at the Annual HSMAI South Florida Awards Gala.
Past Honorees
- 2023 - Philip Goldfarb, Fontainebleau Miami Beach
- 2022 - Jorge Pesquera, The Palm Beaches
- 2021 - Rozeta Mahboubi, Florida Restaurant & Lodging Association
- 2020 - Wendy Kallergis, Greater Miami & the Beaches Hotel Association
- 2019 - Rocco Angelo, Florida International University
- 2018 - Ina Lee, Travel host of Greater Fort Lauderdale
- 2017 - William D. Talbert II, Greater Miami Convention & Visitor Bureau
- 2016 - Fernando Harb, Greater fort Lauderdale, Convention & Visitor Bureau
- 2015 - Heiko Bobrikow, Las Olas Company and Riverside Hotel
- 2014 - Will Seccombe, Visit Florida
- 2013 - Alfredo Gonzalez, Brand USA
- 2012 - Vicki Freed, Royal Caribbean International
- 2011 - Mike Hampton, Florida International University
- 2010 - Jerry Faber, Jungle Queen Riverboat
- 2009 - Monroe Udell, Jackson's Ice Cream Parlour & Restaurant
- 2008 - Hal Herman, Worth International
- 2007 - John Webb, Greater Fort Lauderdale, Convention & Visitor Bureau
- 2006 - Walter Banks, Lago Mar Resort
- 2005 - William Bodenhamer, USA Parking
- 2004 - Nicki Grossman, Greater Fort Lauderdale, Convention & Visitor Bureau
- 2003 - Linda Gill, Gill Hotels
- 2002 - Bob Bekoff, Water Taxi
- 2001 - Kaye Peason, Show Management
- 2000 - Carolyn Michaels, Great Fort Lauderdale Chamber
- 1999 - Ed Nelson, FLL/Broward County Aviation
- 1998 - Lee Levering, Greater Fort Lauderdale, Convention & Visitor Bureau