Miami, Florida, November 9, 2023 - HSMAI South Florida hosted Unlocking Opportunities: A Deep Dive into the MICE Segment and How It Will Impact 2024 for the South Florida Hotel Market at EAST Miami sponsored by LodgIQ, Tripleseat, and Vizergy.

This educational event, kicked off with an informational presentation by panelist Noelani Schroy, VP of Commercial Strategy at LodgIQ. She delved into the emerging trends and data insights for the South Florida MICE segment. [View Presentation Here]

Following the presentation, Robert Levine, CEO at ComOps. moderated a panel discussion with Noelani Schroy, VP of Commercial Strategies at LodgIQ, Jason Jenkins, Vice President of Sales, Hotels at Tripleseat, and Mohammed Razib, CEO at Razib Marketing.

Each panelist brought their unique sales, marketing, and revenue management perspective to the MICE segment discussion. The panelists validated that South Florida's Q4 2023 booking window is shrinking and applauded the market for maintaining rate integrity relative to other markets. Jenkins shared that South Florida conversion rate is 12% while that national average is 18%.

Knowing that South Florida group demand may not appear to be accelerating, the panelist recommended to audit your digital channels to ensure the content is up-to-date, measure your lead response speed and use automated solutions to improve efficiencies, and meet regularly with your commercial strategy team to collaborate and review performance.

The educational event concluded with a cocktail reception on the 38th floor of EAST Miami. Hospitality professionals had the opportunity to network and collaborate with leaders and their peers actively shaping the future of South Florida's hospitality industry. 

About HSMAI South Florida Chapter
HSMAI South Florida  is a chapter of the Hospitality Sales and Marketing Association International (HSMAI). HSMAI is the largest international association of travel sales and marketing professionals. Founded in 1927, HSMAI is an individual membership organization with members worldwide. HSMAI is dedicated to enhancing sales,marketing and revenue management skills in the travel and hospitality industry through education. 

HSMAI has a dynamic network of 32 chapters and 5,000 members worldwide. The South Florida chapter has more than 157 members and is growing.